Strategy & Growth
Research, priorities, growth opportunities, business problems and practical plans.
Fractional generalist · Creative growth partner
Saba, fractional generalist and creative growth partner: your extra brain, without the extra full-time employee.
Fractional generalist support for founders and small businesses.
Strategy & growth
Brand & design
AI & automation
Vibe coding
Community ✦
A different kind of support
You don't always need another employee.
Sometimes you need someone who can get inside the business, understand what's going on, connect the dots and help move things forward.
A useful gut-check
You might need me if…
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Sounds like we should talk.
Work with me
Where I can plug in
What I can help with
A flexible mix of strategic thinking and practical execution, built around what needs to move next.
Brand & Design
Brand strategy, positioning, identity, websites, UX, content and marketing assets.
Personal + business branding, included on retainer ↗AI & Automation
AI-assisted workflows, automations, systems and ways to reduce repetitive work.
Digital & Vibe Coding
Websites, landing pages, lightweight tools and digital experiences.
Community & Customer Experience
Community strategy, engagement, programming and customer journeys.
Simple support options
Entry-level rates for founder-level work
10 hours a week
BHD 500($1,323)
Advance retainer per month · Cancel anytime
- 10hours per week
- 1online meeting per month
- ✆WhatsApp support throughout the weekdays
- ★Every service on the table
20 hours a week
BHD 650($1,720)
Advance retainer per month · Cancel anytime
- 20hours per week
- 2online meetings a month (one every two weeks)
- ✆WhatsApp support throughout the weekdays
- ★Every service on the table
On retainer, everything's on the table
None of my services are off-limits.
When you're on a retainer with me, you're not choosing from a list. Personal branding, business branding, strategy, websites, automation, content, community: if it moves your business forward, we can do it.
Personal branding
Business branding
Strategy & growth
Websites
AI & automation
Content
Community
+ Whatever's next
The approach · How I work
I don't come in with a fixed list of tasks you have to fit into.
Sometimes the work is strategic. Sometimes it's hands-on. Usually, it's a bit of all three.
My work
A few businesses I've helped
Savoir Health
Taking operational chaos off the founder's plate.
Worked closely with the founder across growth, operations, branding, design and systems. Built the full brand identity, packaging, design kits and marketing assets, while also creating content and customer workflows and automations that reduced manual work, saved time and made launches, programmes and day-to-day operations easier to manage.
Accelera
Giving marketing structure and then actually executing it.
Helped shape a complete social media strategy and created the supporting content system and templates. Also designed email signatures, presentations, business cards, video and print advertisements, giving the business a consistent marketing presence across channels.
Noor Goal
Taking a business from identity to a complete professional presence.
Built the brand identity from the ground up and carried it across the business, including the website, business emails, banners, letterheads, cards and pitch decks. Created a complete set of brand and marketing assets the business could use consistently across digital and print.
XYZ
Building the brand and getting the business ready to sell online.
Created a complete brand identity kit and translated it into a Shopify store, giving the business a cohesive visual identity and a ready-to-use online presence.
Entrepreneurs I've worked with
And what they say
Fractional Chief
Growth Officer Tina ChagourySavoir Health
Growth Officer Tina ChagourySavoir Health
I initially connected with Saba for a branding project when I was launching my Savoir Anti-Inflammatory Meal Plan, and what started as one project evolved into a close working relationship, with Saba taking on the role of Fractional Chief Growth Officer.
Saba is incredibly organized, detail-oriented, and strategic in her approach. She played a key role in streamlining my clinical documentation, optimizing my daily workflows, and bringing structure to my growing business.
Beyond execution, she also helped shape ideas, refine strategies, and turn concepts into actionable plans. Her ability to combine strategic thinking with hands-on organization has made a real difference in how efficiently I operate.
It's been a pleasure working with her, and I truly value the contribution she's made to my business.
The quality and attention to detail has been faultless. And the owner, Saba, goes above and beyond, making sure that I get the best value from what's on offer.Mohamed Al SayedAccelera
Excellent design work with a personal touch. Highly recommended for its convenience and quality.Baker ShamlanXYZ
Means a lot, blessed to give my dream project to such a talented woman 👩🎓💜✨👏👏👏Dr Safiya AliNoor Goal
Let's get things moving
Work with me
You don't need another full-time employee. You might just need someone who can step in, understand the bigger picture and get things moving.